The Aurora is a sleek new sensor by RetailNext, made for tracking and analyzing foot traffic and customer behavior in retail environments. I animated this sequence for RetailNext to use as a gif on their website, as a way to catch peoples' attention and redirect them to the full product video. The idea was to emphasize how the Aurora (along with RetailNext's cloud services) can take the place of a wide array of bulky hardware. I kept it simple and had the "old" hardware crowd into the shot, only to be replaced by the Aurora as it dances across the screen. It was shot with a green screen so that the client could choose the background.